Strategic Brand Assessment

Yardley Research Group has a unique approach to branding. While many agencies, using an approach appropriate for the corporate sector, focus on logos and images to convey “brand,” the Yardley Group conceives of a university’s brand as a set of values, behaviors, attributions, and overarching statements of identity. These can be conveyed imagistically and artistically, but we focus on values and behaviors and perceptions of those values and behaviors by key constituents. Design and distribution are developed in the context of appropriate strategic intent.